Fascinated by the stories and connections behind digital experiences. With a background in graphic design and marketing, I transitioned into Product Design to create user-centered, accessible, and impactful solutions.
If you’re someone who appreciates stories, you probably know that character development is essential. So, in that spirit, here’s a little glimpse into my journey and what has shaped me along the way.
I was born and raised in Tenerife, a (not so) small island in Spain. Since I was little, I’ve been drawn to storytelling and art—whether through books, theater, drawing, or even learning new languages. I loved the idea of creating worlds and connecting with people in different ways.
As a teenager, I wasn’t sure what I wanted to do. I considered architecture, psychology, translation, and even hacking (it sounded pretty cool at the time). But everything changed when I discovered that my aunt was a graphic designer. When she explained what her job was, I realized that many of the things I loved—creativity, problem-solving, communication and even psychology—came together in design. That’s when I thought this could be the path for me.
My journey has taken me from graphic design to UX/UI, passing through motion graphics and creative direction. Along the way, I’ve lived in Bristol and Madrid, experiencing different cultures and perspectives. I’ve also worked as a receptionist, waitress, event hostess, and in customer service, which has helped me understand people better — a skill that now shapes the way I approach design.
I once read that creativity, although always present, needs to be exercised—otherwise, it shrinks. That idea has always scared me a little, so as a digital designer, I seek out projects that challenge me to put it to the test, push boundaries, and grow both personally and professionally. Along the way, I solemnly swear to stay flexible and adaptable, listen actively, and always maintain a healthy sense of humor.